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In 1934, just after the repeal of Prohibition, Isabelle converted a 25,000 gallon cask into a tasting room located in front of the
winery.  It was an instant success and for years, attracted visitors from around the world.  Remodeled in 1970, and again in
2006, the Simi Visitor Center continues to be a favorite stop along the Alexander Valley winery trail.  

Isabelle served as Simi’s matriarch until 1970 when she sold the winery.  She never revealed her true age; only stating that
“her father had found her under a grapevine, but he never could remember exactly when.”  It is believed that she was in her
90’s when she died in 1985.
Simi Winery - Sonoma, California
Fast forward to today and you have a state-of-the-art facility
that still prides itself on old-world tradition and heritage.  
Winemaker for Simi since 2003, Steve Reeder believes that the
“flow of the winemaking process is more important than the
technical aspect.”  He has turned the focus of the winemaking
team from a “checklist” mentality to a “knowledge-based”
mentality, and clearly, his approach is working.

A lot of the work to produce these exceptional wines is done
while the grapes are still on the vine.  In order to understand
the fruit that he has to work with, Reeder spends a lot of time
out on the land with Vineyard Manager, Tom Gore.  It’s
important for Reeder and for the integrity and tradition of Simi
to use grapes solely sourced from Sonoma County.  
Having been around for over 130 years, Simi is one of California’
s oldest wineries and is looking forward to what the next
century of winemaking will bring.  In carrying on the spirit of
Isabelle, the winery is devoted to the concept of producing
wines of a place, wines that carry the signature of the land
upon which the grapes are grown.  Currently Simi holds 500
acres of estate vineyards within Alexander Valley.  These
vineyards are planted primarily to red Bordeaux varieties and
are the source of Simi’s Cabernet Sauvignon, Merlot and
Reserve Cabernet Sauvignon.  Simi also owns 100 acres of
vineyards in the Russian River Valley called the Goldfields
Vineyard, and important source for Simi’s Russian River Valley
appellation Chardonnay.
Simi Winery  16275 Healdsburg Avenue. (800) 746-4880    www.simiwinery.com